“ENHYPEN’s Social Media Takeover at Prada’s Milan Fashion Week Show”
“It’s like a polaroid love” seeing ENHYPEN at the Milan Fashion show. As Prada invited the global superstars to their Menswear Fall Winter 23/24 Show on January 15, 2023, the group made history by being the first K-pop group to attend a Milan fashion event as an entire group for a luxury brand. ENHYPEN is a 7-member K-pop boy group that was voted to debut together in 2020 by a reality show called I-Land and have been continuously growing their fan base since. Not only are they popular in the modeling and fashion industry, but also for their breathtaking performances and modest personalities. Their fans, called Engenes, took their appearance at one of the biggest weeks of fashion as an opportunity to appreciate the group’s accomplishments through social media and being there at Milan for the boys. A few days after attending the Golden Disk Awards on January 7th, 2023 in Thailand, ENHYPEN started their social media takeover as they flew to Milan, Italy for the Prada show.
Ever since ENHYPEN’s arrival in Milan, thousands of fans greeted them everywhere they went. Whether it be at the airport or at Galleria Vittorio Emanuele II to visit the exclusive Prada store, a storm of fans came to visit and show their support! On the day of the show, barricades were set up throughout the entire street where Prada’s guests were walking into the venue. With Engenes bringing their posters and light sticks, at least 90% of the entire crowd was there to see ENHYPEN. Engenes raved on Twitter about the interactions they had with the boys and praised them for their candid reactions to and with fans and it quickly became a trending topic. Each member also posted through Instagram about their memorable time in Italy decked out in the luxury brand and didn’t forget to thank the fans for coming out and supporting them on their company’s app, Weverse. The media was influenced to call ENHYPEN the “main event” as their fandom dominated the area. Being a K-pop group that only debuted two years ago, achieving the title is a huge deal that brought attention to them in both the fashion and music industry.
Milan Fashion Week is all about fashion and seeing stars from across the world. From their arrival to their departure back to South Korea, ENHYPEN made a huge impact on both the K-pop and fashion industry that will forever be in Engenes’ hearts.